Marketing Specialist
Company Name:
TheTalentExecutive
The Marketing Specialist will oversee a variety of initiatives while collaborating directly with clients to build strategic relationships. This role is designed to provide solutions to a focused group of clients for individual needs and/or combined projects. The essential job functions combine skills within social media, online marketing, SEO, Public Relations, Ad development and Copywriting. The Specialist is not afraid to take risks and will directly impact the success of each project and must have knowledge of and the ability to execute various marketing functions including but not limited to the following.
Responsibilities:
Deploys social media programs and technologies to create innovative and creative campaigns in support of client product, brand and marketing initiatives. Has relevant, hands on, experience interfacing with and utilizing social media tool sets (Facebook, LinkedIn, Twitter among others).
Responsible for managing a company's online optimization strategy, including link-building, content management, social media. Additional duties include leading and managing the implementation of all client SEO recommendations, tying in social marketing and content strategies to social media, blogs, discussion boards and other content initiatives.
Manages, oversees and implements strategies to enhance a client's public image. Duties include identifying key messages and communicating through the appropriate channels such as, brochures, press releases, web copy, newsletters, etc. Provides public relations support including writing and proofreading promotional materials and conducting market research as it relates to the client's product.
Develops concepts and writes copy across a broad range of projects, from advertising campaigns through to advertising and marketing collateral. May also develop copy for internal and external promotional materials within an organization.
Required Skills:
Excellent Communication Skills - written and verbal
Organization Skills - project management, timelines - calendar of event actions for each client
Brand Marketing
Client Relationship Management
Strategic Development
Content Marketing
Social Media
Ad Creation
Graphic Design (not required but a plus)
Ability to Manage Multiple Clients, Tasks and Projects
Closing the Sale
Handling Objections
Price/Delivery Time Quoting
Development of Proposals
Creativity
Executing
Prior Experience Preferred In:
Designed and produced brochures, flyers, ads and direct mail
Identified potential media outlets, writing press releases, and conducted follow-up phone calls
Knowledge of competitive marketing methods and pricing
Conferred with clients to provide marketing and technical advice
Analyzed goals and formulated marketing strategies
Developed and presented comprehensive marketing programs
Helped develop and implement creative marketing plans
Dealt with a diverse range of clientele
Computer Skills/ Software:
MS Office, Excel, PowerPoint, Adobe, CisionEstimated Salary: $20 to $28 per hour based on qualifications.
TheTalentExecutive
The Marketing Specialist will oversee a variety of initiatives while collaborating directly with clients to build strategic relationships. This role is designed to provide solutions to a focused group of clients for individual needs and/or combined projects. The essential job functions combine skills within social media, online marketing, SEO, Public Relations, Ad development and Copywriting. The Specialist is not afraid to take risks and will directly impact the success of each project and must have knowledge of and the ability to execute various marketing functions including but not limited to the following.
Responsibilities:
Deploys social media programs and technologies to create innovative and creative campaigns in support of client product, brand and marketing initiatives. Has relevant, hands on, experience interfacing with and utilizing social media tool sets (Facebook, LinkedIn, Twitter among others).
Responsible for managing a company's online optimization strategy, including link-building, content management, social media. Additional duties include leading and managing the implementation of all client SEO recommendations, tying in social marketing and content strategies to social media, blogs, discussion boards and other content initiatives.
Manages, oversees and implements strategies to enhance a client's public image. Duties include identifying key messages and communicating through the appropriate channels such as, brochures, press releases, web copy, newsletters, etc. Provides public relations support including writing and proofreading promotional materials and conducting market research as it relates to the client's product.
Develops concepts and writes copy across a broad range of projects, from advertising campaigns through to advertising and marketing collateral. May also develop copy for internal and external promotional materials within an organization.
Required Skills:
Excellent Communication Skills - written and verbal
Organization Skills - project management, timelines - calendar of event actions for each client
Brand Marketing
Client Relationship Management
Strategic Development
Content Marketing
Social Media
Ad Creation
Graphic Design (not required but a plus)
Ability to Manage Multiple Clients, Tasks and Projects
Closing the Sale
Handling Objections
Price/Delivery Time Quoting
Development of Proposals
Creativity
Executing
Prior Experience Preferred In:
Designed and produced brochures, flyers, ads and direct mail
Identified potential media outlets, writing press releases, and conducted follow-up phone calls
Knowledge of competitive marketing methods and pricing
Conferred with clients to provide marketing and technical advice
Analyzed goals and formulated marketing strategies
Developed and presented comprehensive marketing programs
Helped develop and implement creative marketing plans
Dealt with a diverse range of clientele
Computer Skills/ Software:
MS Office, Excel, PowerPoint, Adobe, CisionEstimated Salary: $20 to $28 per hour based on qualifications.
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